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Showing posts from September, 2018

Week 5, Exercise 5, Multimedia presentation in slides

1. Work in groups of maximum 4 people.  It can be any 2, 3 or 4 people . 2. You are going to create a multimedia presentation of an event , a company , or a product in at least 15 slides or pages, using  online  platforms such as  Google Slides ,  Prezi ,  Keynote . 3. The presentation  must include texts, videos and images  and must include at least  15 slides/pages . Depending on your topic, it might be a good idea to include a Google Map , a Timetoast.com timeline, a graphic, a gif with  gifmaker.me , or a graphic with  excel  or  infogr.am ,  ease.ly ,  datawrapper  or  piktochart.com . Some of you might want to work on creating one of these multimedia elements. Other tools: Google Maps , Timeline , Story Map , Juxtapose . 4. Elements to include in your presentation. History, foundation Key people, bios Background Relevant statistics  Sources Social media presence Target market 5. Once the p...

Week 4, Exercise 4, Hypertext design and navigability

Readings for class of Sept. 26. All of the readings are about hypertext links, which are the soul of the Internet.  Erica Negri ,  typologies and usage  of hypertextual links. Some best practices are illustrated.  Mindy McAdams,   10 rules  for creating links Here are some navigation maps for websites . that show how hyperlinks can be used to organize information. Moz,  External Links,  Best Practices for SEO  (Search Engine Optimization). Search Engine Optimization means making your blog or website "findable" by Google, Yahoo, and other search engines. The higher your content rises in search-engine results, the more traffic you will get.  Optional reading How should you view failure? In media startups, there is good, fast, and cheap. You get to pick two.  The Virtue of Being a Failure , By  David Cohn , founder of Spot.us and Circa. Exercise 4, Hypertext design and navigability 1. Work in pairs. Two people (no groups of 3,...

Reading for Week 3, and Exercise 3, Interactivity

Read  ▪   Shedroff, Nathan, Information interaction design: A unified field theory of design. Available in Pdf on ADI, in the Contents section. Exercise 3 Exercise 3: Research and analysis of different forms of interactivity (work in pairs). 1. Download this document  and share the document with your partner. 2. Fill out the form, using Shedroff's definitions of each different type of activity as your guide. Include a comment on why you chose each example. ( This powerpoint will help guide you with examples of each of the types of interactivity.) 3. It is best if you have 18 different examples: that is, don't use Facebook as an example for each of the six different types of social media interactivity, although you could. Don't use Google as an example for all six types of web activity, although you could. Find others. 4. Upload the completed form to ADI in Exercise 3. Due Friday Sept. 21. Blog post 2, due Friday Sept. 21: A relevant case study Each member of your t...

Readings for Week 2, Sept. 12, Theory class; Exercise 2

Readings for Sept. 12 Theory Class ▪     Orihuela, José Luis (2003),  eCommunication: The 10 Paradigms of Media in the Digital Age , 2003  http://www.slideshare.net/jlori/orihuela-cost-paper ▪     Orihuela, José Luis (2009), What blogs are and how to stop mistaking them for something else,  http://www.ecuaderno.com/what-blogs-are-and-how-to-stop-mistaking-them-for-something-else/ ***Come to the theory class Sept. 12 with some compelling examples of interactive media that you have experienced and why they are compelling to you. Send me links via email so I can share them and talk about them with the whole class.   Plagiarism has proliferated: How to avoid it Optional reading:    Professors of the Book, Students of the Smartphone Your professor's review  of Prof.  Jose Luis Orihuela 's new book, "The Media Since the Internet".  Exercise 2, create a thematic blog, Group Project Creation of blog groups (3-5 ...

Lab class assignments, check the day of your class

Labs take place from noon to 2 p.m. in Aula 1560 on the mezzanine level of FCOM. Wednesday Group Acevedo                                           Sara Caviedes                                          Francisca Maiel                                               Alessandra Marks            ...

Exercise 1: Explore the resources of the course and the use of Blogger

Practical classes Sept. 5, 6 or 7 Launch Firefox or Chrome For the students in the first 5 rows: First part  (spend 45 minutes and then go to the Second Part) Explore the resources of the course: 1) Practice groups 2)  Schedule of classes  and work plan of the course (make note of the dates in your calendar) 3) Blog of your professor (most entries have links to a Spanish version):  NewsEntrepreneurs  (items of interest to the class are published there) For the students in the last 5 rows Second part  (spend 1 hour and then go to the First Part) Creation of a personal blog in Blogger (it is helpful to open a new account in Gmail beforehand) 1) Publish a personal introduction post with your impressions about the first week in the University 2) Copy the the URL of your introductory post and post it in the comments section of Exercise 1 in ADI. Homework for Sept. 12 Theory Class Read the following and make careful notes.  ▪     Orihuela, Jos...