Week 5, Exercise 5, Multimedia presentation in slides
1. Work in groups of maximum 4 people. It can be any 2, 3 or 4 people.
2. You are going to create a multimedia presentation of an event, a company, or a product in at least 15 slides or pages, using online platforms such as Google Slides, Prezi, Keynote.
3. The presentation must include texts, videos and images and must include at least 15 slides/pages. Depending on your topic, it might be a good idea to include a Google Map, a Timetoast.com timeline, a graphic, a gif with gifmaker.me, or a graphic with excel or infogr.am, ease.ly, datawrapper or piktochart.com. Some of you might want to work on creating one of these multimedia elements.
Other tools: Google Maps, Timeline, Story Map, Juxtapose.
4. Elements to include in your presentation.
5. Once the presentation is finished, Post it in Exercise 5 of the comments section in ADI along with the names of the authors.
Here are some examples from last year´s class.
Qualcomm
AC/DC, Rock or Bust
Inditex
Homework reading for the next class, which is Oct. 3
2. You are going to create a multimedia presentation of an event, a company, or a product in at least 15 slides or pages, using online platforms such as Google Slides, Prezi, Keynote.
3. The presentation must include texts, videos and images and must include at least 15 slides/pages. Depending on your topic, it might be a good idea to include a Google Map, a Timetoast.com timeline, a graphic, a gif with gifmaker.me, or a graphic with excel or infogr.am, ease.ly, datawrapper or piktochart.com. Some of you might want to work on creating one of these multimedia elements.
Other tools: Google Maps, Timeline, Story Map, Juxtapose.
4. Elements to include in your presentation.
History, foundationKey people, biosBackgroundRelevant statisticsSourcesSocial media presenceTarget market
5. Once the presentation is finished, Post it in Exercise 5 of the comments section in ADI along with the names of the authors.
Here are some examples from last year´s class.
Qualcomm
AC/DC, Rock or Bust
Inditex
1. Read and watch all these materials related to Chipotle, a restaurant brand.
Chipotle´s The Scarecrow was a campaign that was on YouTube, to promote a smartphone videogame that helped promote this restaurant chain. (The company later removed the video from YouTube but you can watch it on Vimeo above.)
The Scarecrow video led you to the video game.
2. Also read this excellent critique of the Chipotle campaign by the New Yorker.
3. Read all four sections of Crap Detection about how to verify information on social networks.
- Crap detection tools from Professor Jose Luis Orihuela
- Crap Detector Part 1: Credibility as a business model
- Crap Detector Part II: Mr. Daisey´s Apple Factory
- Crap Detector Part III: Verify Twitter and Facebook
4. Blog Post this week. The main online sources for your topic. Write a sentence or two about why each of the sources you cite is useful, what particularly helps us understand more about the topic.
Also:
30 years of music in 30 seconds
Blog post 3, due Friday Sept. 28: Main online sources and references for your blog topic
Each member of your team will write a blog post that lists at least five online sources that you use for researching your topic, and why you consider this source useful, relevant, inspiring, and so forth. Try not to duplicate all the same sources other team members use. Each team member should look for some different sources. (Some duplication is inevitable.
Blog post 4, due Friday Oct. 5: Profile a prominent figure in the area of your topic
Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.
Blog post 5, due Friday Oct. 12: How social media cover the topic
Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material.
Blog post 6, due Friday Oct. 19: The best material posted on your topic in the past 12 months
Each member of the team will list several examples of what they think was the best work on your topic in the past 6 months, and why you chose them.
Blog post 7, due Friday Oct. 26: Collect all 6 of your links, and reflect on blogging
Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging.
Each member of your team will write a blog post that lists at least five online sources that you use for researching your topic, and why you consider this source useful, relevant, inspiring, and so forth. Try not to duplicate all the same sources other team members use. Each team member should look for some different sources. (Some duplication is inevitable.
Blog post 4, due Friday Oct. 5: Profile a prominent figure in the area of your topic
Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.
Blog post 5, due Friday Oct. 12: How social media cover the topic
Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material.
Blog post 6, due Friday Oct. 19: The best material posted on your topic in the past 12 months
Blog post 7, due Friday Oct. 26: Collect all 6 of your links, and reflect on blogging
Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging.
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